Submitted by gasmel on
in
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Hi!
Please, what is the title and author of book on the "reciprocity" principle?
Thank you so much.
Gas.
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Reciprocity
Gasmel, I'm not sure if this is the original author on the topic, but there is a book titled Influence that discusses Reciprocity and five other principles of influence. The author to that book is Robert Cialdini, a Professor of Psychology at Arizona State University. Hope this helps, Gary
Book title
Thanks Gary.
gas