Hey Michael and Mark,
Another good way to look at a strategy and to tell whether what you're putting to paper is a real strategy is to reverse it and if it still makes sense, then it's a strategy.
For example: if you're thinking of a strategy and you come up with: "We are going to sell more" reverse it. "We're not going to sell more."
That doesn't make sense. Why would anyone not want to sell more?
Now, if you said we want to only sell our products only in high-end grocery stores that's a strategy because if you reverse it "We want to sell in mass-market, average priced stores" it still makes sense.