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Should I set business goals for my directs on KPIs that we already regularly achieve? Or should I set business goals for other things they need to do that are less of a priority but imprtant, assuming the priorityKPI is just business as usual and simply needs maintenance? There's a climate in my highly people focussed company of setting more achievable goals so we have more people that meet and exceed expectations on end of year reviews.
Is it possible that the
Is it possible that the question should not be in which category or level the KPIs are, but whether the KPIs are specific and measurable?
Defining objectives / measuring success often boils down to how specific the objectives are.
"Is reliable," while being an important trait, is not specifically measurable and is too vague to answer with a "Meets" or "Doesn't Meet."
"Shows up on time" is specific, measurable, and can be answer with "Meets" or "Doesn't Meet."
Another example would be, "Completes Projects in a Timely Manner," compared with, "Attains Sucessful Completion of Projects by Deadline at least 80% of the time." Specific, measurable.
We had a problem with effectiveness and evaluation of stated objectives, and we discovered that our stated objectives were not specific enough. In rewriting the objectives and measurements, what seemed like an over-simplification of objectives at the time, turned out to greatly improve our effectiveness not only of evaluations, but of communication of our mission to employees.