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I have been submitting letter of intents or cover letters for some time, also through my employment I am able to see those submitted by others. These letters include the same information for the most part:
Computer literate, ability to work independently or in a team setting, ... The information on my form seems outdated and those on the ones I read are similiar to mine, outdated... boring...

 

I have been reviewing several job openings such as ..

http://www.google.com/intl/en/jobs/uslocations/new-york/admin/administrative-assistant-engineering-new-york/index.html

So if I were to incorporate some of their words on my cover letter, similar to

I am a self starter who recognizes where processes can be improved and I take the initiative to improve them.

This is true of me but obviously these are not my words. Is this cheating/plagiarism  or is this acceptable?