This review was submitted by mauzenne.
This book is fascinating. It will both intrigue you, and make you feel like you can trick anyone into doing anything. And, you would be able to. There is much in this book that could be used for unethical purposes. Manager Tools doesn't often talk about ethics, but we assume our members and listeners will always behave professionally, which is to say with high ethical standards.
Cialdini lays out how to influence and persuade others by teaching basic principles about why we act the way we do, and why we respond to others the way we do. This is a core book for sales and marketing professionals, and any manager who has to use more than just positional power to make things happen (that would include YOU).