This review was submitted by Brian Hanks.
This is a fantastic book that is useful in so many areas in life. Need to motivate a coworker or direct to make a difficult change? Feel a need after church to make a change in your personal conduct? Want to know how to help your child stop some annoying behavior?
This book will definitely help you understand both the process and actionable steps you can take towards making change a reality.
The style of the book is a mixture of research mixed with actionable recommendations for each step of the change process.
The highest compliment that I can pay any book (of this non-fiction style) is that it is written with the reader in mind. "Switch" deserves high marks in this area. Specifically, the goal of the book seems to be to make the material easy to understand, implement and remember by the average reader. No writing to fellow researchers, professors or subject matter experts here.
One memorable example of keeping the reader's learning a top priority is the periodic "thought experiments" that sprinkle the book. These are mock situations presented at the end of a chapter that challenge you to use the concept introduced to solve the problem presented by thinking through what you've learned. The answer follows, but it feels less like lame questions at the end of a textbook chapter, and more like a realistic challenge to come up with a useful solution to common problems we all face.
Grab a copy of the book and give it read sometime. You won't be disappointed.