This review was submitted by mauzenne.
This will be the most influential business book of the first decade of the 21st century. Drucker is more powerful, and more helpful, but TWIF will be more talked about. You cannot be a professional manager and remain effective in today's flat world without understanding the forces in this book. The forces discussed WILL impact your organization - being aware will make you better at what you do.
Read this book and be amazed.
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Gotta do this...TWIF
A must read. Period.
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good read
Good recommendation. Picked this up in an airport on my way to Europe and couldn't put it down.
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Still worth reading
While this book and some of the forces it describes are 10+ years ago, it still provides a highly worthwhile perspective on the shifts in our world. These aren't just things that might happen, they've already happened.
Read this book... it will be worth your while.
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