Measurements of intangible/subjective outputs
BLUF: How to measure quality of graphic design, when "quality" is subjective?
I took up a management position in the design department of a web development agency just under a year ago. I inherited a number of designers (through a merger) that we would not have recruited in a normal growth situation. Their work falls below the aesthetic standards that have helped to forge our company's good reputation in this area.
The dynamic on a typical design project is that a client executive works with one of my DR's to meet the client's requirements. If those 3 parties are happy with the results, the project proceeds to the next stage.
The client signing off on the project is one thing; but if our output is not matching quality levels present in the wider design industry, our reputation at large suffers, we may not attract good people in future, we are seen as having declining standards etc. While we do hold group project review sessions which help to reinforce the "norms" of expected quality, I have challenges:
1) How can I raise quality as an issue in O3's and reviews, when the response can simply be "None of our clients have a problem with my work?".
2) How can I apply measurements on design quality when the only data I have is my own opinion
I am aware that even MY opinion is subjective, but I do know good design when I see it... or when I don't!
Thanks in advance for your inputs.