Adding customers to your network
I recently listened to the "Building a network" cast from last May, and I found it very useful.
I do have a question though. I am an IT consultant, and I meet a lot of potential customers through various pre-sales activities. Some of these contacts go on to become customers of mine that I naturally keep in touch with, and some do not.
So my question here relates to those that do not turn into customers. How do I add these folks to my personal network and stay in contact with them, without it making it seem like I am attemping to "shmooze" them into becoming a customer?