I was asked the other day by a manager who believed that we were stone dead wrong about feedback [”I could never tell my people their mistakes. it’s unprofessional!” Amazing. - H] what the history of the WORD was. It ended up being a funny story, but it’s instructive too.
I told him I got that question a lot [for the wrong reasons, but whatever.] I told him that “feedback” started in the early 20th century, with the advent of microphones. Since inputs into the mics were “feeds”, and they were designed to only work with inputs, if there were “feeds” that came back through the system [usually from being too close to speakers], you’d get an awful noise. That awful noise was named “feedback”, because it was a “feed” that came “back” into the system.
Well, you’d have thought that he’d been handed the talking points of an opposing debating team. He attacked our model for using a term whose origins were legitimately associated with an awful noise. I didn’t have the heart to tell him that feedback was even then useful, and managers who don’t give feedback because they think it’s an awful noise just don’t realize how awful a noise their silence makes.
What I should have said, rather than taking his question literally (no, he did not use the word etymology), was that we use the word NOT because of its earliest origins, but rather because we’re engineers, and all good systems are built with feedback mechanisms built in. The word feedback is NOT inherently negative today, even though that’s how it began, and how managers who don’t want to do it define it themselves. The word usage has CHANGED, to incorporate the value of feedback into systems that touch all aspects of our lives.
Word usage DOES change. It used to be that Bethlehem hospital in London was a mental institution. It was initially derogatory slang to describe a completely chaotic situation as “bedlam”, but it got that name because that was how Bethlehem Hospital was pronounced.
Maybe you as a manager think of feedback as an awful noise, but you’re glad there’s feedback in other systems, we’re sure of that. When your automatic car window STOPS going up because the system has a new force put on it - FEEDBACK - your child’s hand doesn’t get crushed. When your automatic garage door STOPS going down because something interrupts the safety circuit, well, your child’s hand doesn’t get crushed. When someone says, “WHAT?!?!?” when you use a word they don’t understand, or they just don’t hear you, or YOU MISPRONOUNCE it, or you’re not using the language they’re most familiar…that TOO, is feedback.
When you do something, the world responds. That’s feedback, and we’re usually happy to have it.
And so are your directs.
So stop worrying about the WORD - or heaven forbid its HISTORY, and add a feedback mechanism to your directs’ performance.
Just like you want YOUR BOSS to do.