The Power Of Habit: Why We Do What We Do In Life and Business
Purchase the Book
"The Power Of Habit" is a very interesting book in the vein of Malcolm Gladwell's work.
The book is basically divided into three areas: (1) Personal Habits, (2) Corporate Habits and (3) Societal Habits. I would also use that same ranking to describe how useful and actionable the sections are. The bit on Personal Habits could be a real life changer for some; but by the time the book's thesis is extended to Societal habits I really felt the author was over simplifying his examples.
From a management standpoint, you will learn how to spot your bad habits and substitute more effective behaviour. The Corporate section has numerous facinating stories about how habits were leveraged and/or changed to make companies successful. For example:
- Paul O'Neil turned around Alcoa Steel by changing one keystone habit that had ripple effects throughout the entire business.
- The story behind Proctor & Gamble's failed launch of Febreze, and how customer habits enabled them to turn around the product
- How Starbucks' Howard Schultz uses his employee training programs to create habits that change lives and have a direct affect on the company's success
- How Target collects enough customer data to enable them to start selling pregnancy products to customers who haven't even told people they are pregnant
I found the book really facinating and well worth the time. I've started to use the data on how personal habits work to get better results for myself; and the corporate examples have really got me thinking about how I can optimise the habits of my work team to be most effective.