This Is Not Communication

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An article in Inc (not available online) extols the virtues of new app which helps directs and managers create weekly reports about their work. So far, so good. A founder and CEO of a web-design company is a user of the app and he says, "I have my first-level employees send the reports to their managers on Friday, and the managers send me the reports on Monday". He continues, "My favorite thing .. is that it lets managers easily escalate an idea or concern from an employees report and include it on their own... then we can have a conversation right on the report, and the manager or employee gets an email every time I comment".

When I got to this part, I was practically screaming - this is not communication. This is not the way to deal with employee's concerns, or even their ideas. Would you learn to trust someone who only deals with your work via an automated system? Would you feel valued if your ideas were praised that way? To be fair, the article doesn't say that this is the only way with which this CEO communicates with his employees, but it is implied.

There's a reason that One on Ones happen weekly between two people speaking to one another. Because that's the way human beings develop relationships. Even though we have all this technology, we still want to 'put faces to names' before relationships become really real. Automated systems which capture our thoughts via our words just aren't the same. Yes, I realise the irony as I write - but my point is almost made here. I write often, and yet we don't have a real relationship. Automated systems are a convenience, a time-saver, but they're no substitute. No one gave their all for a man they only knew by email.

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It's a tool

 Wendii - I think that this App isn't a full management solution, it's a tool. I agree that good relationships require face to face time and this should not be a substitute.

And at the same time anything that helps the CEO spread his communication net and have a dialogue (in whatever format) is helpful. I expect the CEO would not have the bandwidth to build (good) relationships with the skip levels. Reducing the friction to engaging in direct conversation could help to "flatten" the organisation at the same time of giving the skip-levels some feeling of engagement which is a better place to be than none at all.

I also expect that what the CEO is demonstrating is a strong preference for written communication over spoken. The Manager Tools guidance that I have heard is that this is not necessarily wrong so long as he is aware of this and supplements his communication with verbal follow up. There is also probably an element of being Conscientious by being systematic and keeping written records of communications. Possibly there is something in there about having a consultative style, sensitive to other people inputs. 

I think this is just part of the wider move away from traditional channels of communication - I haven't made any friends on Facebook but being able to keep up to date with what my friends are doing, thinking, taking photographs of etc plus interacting with comments, messages, emails has definitely helped me feel more in touch with them (especially those that are geographically remote)

In summary my opinion is the tool has value so long as it is not considered a replacement for building relationships via face to face dialogue