Do They Know You Exist?
In June's Inc magazine, Norm Brodsky answers a question from someone wanting to expand their business through acquisition. The questioner had done the work to identify potential companies, but after one approach he'd been turned down by all of them and was wondering what to do next.
Mr Brodsky's answer is: "You need to send another letter and then stop by each prospect for a visit. I'm not talking about pressuring anybody ... Build relationships ... Sooner or later, everybody sells. When the time comes, most owners have no idea whom to call. You want to make sure they call you".
That applies in far more circumstances than just when purchasing a business. Why do you build your network when you're not even looking for a new job? Because sooner or later, someone wants you to fill their perfect opening. Are they going to call you, or do they not even know you exist?