Change Briefings Preparation Rule #1: Individuals, Not Arguments

Questions This Guidance Answers: 
  • How do I create change management briefings?
  • How do I persuade people to change?
  • What preparation do I need to do before a change management effort?

In this cast we debunk the myth that change briefings are about logic, and suggest a different path: persuading individual team members.

You're going to be asked to lead, or at least brief on, change efforts that your organization is engaged in. Regardless of whether it's your idea or someone else's, you don't win people's energy to your cause by showing how right you are. You win their support by showing them why this plan works for THEM.


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